The ultimate 16-week program to transform you from
FIT PRO to 6-figure CEO
You’re ALWAYS exhausted.
Between the 4:00 am alarms and 20k steps a day trekking between classes and clients, you’re sick of it and ready for something more – something bigger. Bigger impact and income.
Am I reading your mind yet?
HEY COACH:
Time is fleeting + you ain’t getting any younger.
Working to live or living to work, it’s all blending in.
You’ve pigeon-holed yourself into THE group fitness instructor that everyone loves – full classes, the best playlists and die-hard fans – but you’re unfulfilled because the only thing you can focus on is just getting through the day.
Sure, you’re a GREAT trainer but you’ve slaved away on the gym floor for so long and finally hit a wall where you only see your worth in the time you’re able to book up in person – but there are only 24 hours in a day and you’ve realized that you can’t go on like this forever.
You got into coaching to change lives, but all you can think about is how you want to change yours – and something has to change before you break.
Let me shoot ya straight: this shit is tough.
You’re comfortable getting a consistent paycheck, right? It’s easy to just “show up” and get paid. Until you realize it’s been YEARS since you’ve had a raise, and it’s probably not coming.
Oh, and taking a vacation is next to impossible (can you imagine how many makeup sessions and lack of income you’d have?).
Whether you’re confined in a studio or gym, staring at those same four walls is getting old fast.
I get it … working in fitness for you is driven by a deep passion for changing lives. Me too. But let’s be for real: how limited is your true impact in your current situation?
Exactly.
No one is coming to save you, and it’s time to take back your power + accomplish your mission 📈
Imagine if…
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You could make a schedule that works with your life, not against it – and without an alarm you woke up to payment notifications daily (even on holidays) because you’re always getting paid
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You had a roster full of soulmate clients all 100% aligned with your coaching methodologies – no more “selling to sell” and dreading showing up for *those clients*
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You didn’t have to put on a sweaty headset every day
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You knew exactly how to run a business on your own terms and monetize your unique skill set
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You could offer your clients everything they need to be successful, not just 1-2 hours per week
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You had an expert in your corner who’s been there + done that (it me) to guide you through it all
Listen, there’s zero opportunity for growth inside a business that banks on you playing small and taking a measly percentage of what your gym boss is making. You’re just another cog in the big box gym machine, right? Churning clients in and out through the doors of your studio is exhausting - especially when you (and they) have *nothing* to show for all the long hours and hard work.
In just 4 months, this program will give you the proven strategy to create massive wealth and impact on your own terms (without handing a cut to a franchise). It’s time to build a scalable coaching business that takes you from pigeon-holed + burnt TF out to rich AF in confidence + $$$
Here are the details…
Weekly live calls with Demi to cover specific subject areas and get educated on the module work, deepen your knowledge base, and get your hard-hitting questions answered and collab with your peers – on this team, no one gets left behind
Special guest coaching from subject-matter experts on all things tax, legal, functional wellness, and branding to amplify your impact + income beyond the baseline boring stuff your CPT taught you
Daily group Slack channel for direct comms with Demi, her team, and your cohort to get your questions tackled in real time
12 education-driven modules delivered weekly that will give you the step by step guide to take your from burnt out + overwhelmed to calm, cool, and extremely clear on the action plan for your coaching business
16 weeks of targeted training + support to completely eliminate the long days of scouring the internet for answers and transform your mindset, business, and life from the ground up
You want to make money, but you are income-capped – right? Not anymore. It’s time to harness your ambition + passion to build a business that supports the life you want to live, not the other way around.
BS will take you from a top-notch employee to a legitimate business owner with a GIANT impact for the clients you serve.
No more getting rung out for all you’re worth at your gym job with literally nothing to show for it.
I know what is holding you back: you want the secret sauce. You think there is something magical about the trainers that have given the middle finger to their cheapskate boss and went BIG in their own business and changed their clients lives
NEWSFLASH: It’s not magic.
It’s hard work.
It’s passion + ambition.
It’s a strategy and the correct structure that allows them to let go of the death grip on their future and truly SCALE beyond the time-for-money exchange that has held them back from the life they want to live.
YOU CAN CHANGE MORE LIVES WHEN YOU HAVE SOMETHING TO OFFER PEOPLE OUTSIDE OF THE GYM
Hell, you’ll even change your own along the way.
Are you ready to stop white-knuckling your future and truly change your life?
Sandi joined BSTCA with one goal (in two parts):
➡️ Reduce her personal training sessions by 20 hours per week
➡️ Replace that revenue with online coaching so she can travel more, and stop burning the candle at both ends
In just 12 weeks, Sandi accomplished her goal.
If these WINS sound too good to be true …. They’re not. Listen to what she has to say →
YOU ARE NOT ALONE IN THIS
There are literally hundreds of thousands of personal trainers + group fitness coaches who have what it takes to start their own business, launch a life-changing offer, and 10x their income + impact in this world… but they won’t do it.
Because they want an easy way out.
Here’s what you should know about where you want to go …
It’ll take work. A lot of it. So don’t come knocking down my door when this was harder than some influencer made it out to be.
People quit their passion for a paycheck every single day.
But a paycheck isn’t going to fuel your fire the way your own successful coaching business will.
You’re not going to be this younger + energetic forever. You gotta want more for yourself … no one can make you want it.
The way you’re working right now is just not sustainable, so open your eyes (respectfully)
My goal in BS is to bring together a cohort of ambitious, experienced, and passionate trainers + coaches to build the team-based support system that is going to push you out of your comfort zone while getting the high-level support of someone who has been where you are and has built a business that encompasses passion + profit in a strategic way to support my future rather than spinning your wheels in the present.
I KNOW YOU WANT THE ‘DEFINITE’ ANSWER FOR WHAT LIES AHEAD…
You want to make more money and have that life you see all over the internet, right?
Those coaches might tell you that they “manifested” money and always seem to gatekeep the secrets taking them from broke to millions…
The fact of the matter is that they uncovered their profitable niche, built an offer suite that scales, and utilized their unique skills to sell the transformation they provide for their clients.
Selling hourly personal training + group fitness sessions just is not going to cut it anymore. Your clients are going to get bored, plateau, or ghost ya altogether.
The magic secret sauce you’re looking for? A scalable coaching offer that allows you to CHANGE LIVES and not just churn people in and out of classes + sessions all damn day.
YOU HAVE TO OFFER YOUR CLIENTS A BETTER LIFE — one of confidence, strength, an inner circle that forces them to succeed, financial security, high sense of self worth, and lifelong health — and TBH, you just can’t make all of that happen in a group fitness class or a few personal training sessions a week.
CUT THE CRAP ON THE WAITING GAME
Your future is yours for the taking. Are you ready for a change?
The reason you’re still waiting is pretty obvious: your fear of the unknown wants you to avoid the risk.
Maybe you’ve been toying with the idea of starting your own training business + going online for a long time. You’ve read the blog posts, listened to the podcasts, and downloaded all the free guides.
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So… what’s the deal?
Tell me: what do you have to lose? Because I know you’re worth more than a bullshit benefits package and $60k a year under the finger of a manager who wants to keep you in that little box you have put yourself in..
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My VIP business coaching clients have all cut the cord with their big-box gym jobs or unsuccessful self-led business efforts to grow their business in the online space and stepped into their CEO role of incredibly successful hybrid + online coaching businesses..
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They took a risk when it felt uncomfy AF. They decided that they wanted MORE for themself than a paycheck.
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They didn’t ditch their clients to become influencers or do a bunch of wild shit… They simply created an offer suite that serves their clients at a HIGHER level, and everyone’s lives got better...
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Raine went from training athletes for free and DoorDashing to a full client roster both in person + online, making an extra $10k/month in our first 6 months of working together and securing his first 6-figure year in less than 12 months.
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Marisa set a goal to quit her group fitness job in 5 months and did it in just 9 weeks by developing her signature high-ticket coaching offer and building up to $5k+ months.
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Nick’s clients went from plateaued in their personal training sessions to losing HUNDREDS of pounds across his roster from a well-designed hybrid coaching approach that allowed Nick to monetize the impact he can have OUTSIDE of 1:1 sessions.
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Sandi built her coaching business back up from a broken system to a well-oiled machine, secured $8k+ month in recurring revenue, and cut back her in-person training by 20 hours per weel (all while taking a 3 week long vacation in the midst of it all)
This is for you if…
✅ you are an established trainer or group fitness coach. I’m not checking certifications, but you NEED to have worked with clients and have a strong idea of what the hell you’re doing in this space
✅ you’re done handing over the majority of your earning potential to your big gym boss
✅ you’re ready and excited to finally take the leap and get your business off the ground
✅ you’ve been killing it in the gym, getting your clients amazing results, but the only person who’s making a killing is the man at the top (and it ain’t you)
✅you’re ready for more blank space on your calendar, less burn out, and more vacations
✅ you're ready to build wealth + a life for yourself that is NOT solely dependent on the amount of hours you can show up on the gym floor
✅ you’re ready to reap the benefits of the name you’ve made for yourself in this industry BIG TIME
This is NOT for you if…
❌you think that going viral will get you paid (it probably won’t)
❌you’re content working in big box gyms and have no dreams of upleveling your training + your life
❌you’re completely satisfied with life EXACTLY as it is, because this program will push you outside your comfort zone
❌you’re a trainer-in-training who’s just starting to build their expertise & reputation in this industry
❌you’re looking for instant results + gratification - truth is hard work works, but you have to do the work first
❌you’re looking for a program to teach you how to execute the perfect lunge
❌you have no interest in making more money for the work you put in to change clients lives
My client, Dana F., has created an online coaching business that has changed the lives of over 50 women in her first year of business. Together, we’re scaling to her first 6-figure year and beyond… but don’t take my word for it.
Listen to her story here
HEY. I’m Demi
All I wanted to do was leave the polarizing world of politics and spend my days in the gym - the place I saw as the great equalizer in a city that is hell-bent on dividing us.
All I wanted was to work in a setting where people were allowed to tune out the rest of the world – their jobs, traumas, responsibilities – and sweat it out for a period of time that was all about them.
All I wanted was to help people see that it’s OK to be selfish, to take time for themselves, and to get outside of their comfort zones.
So I did it. But unfortunately,
I burnt myself out in the process.
I said goodbye to my career in the White House and stepped into a new career in the fitness industry – a career change for the AGES that would leave me questioning my existence on a daily basis as I grinded out 60+ hour work weeks, bartended to make ends meet, and nearly lost myself in that exact grind.
In the years that followed, I would teach thousands of Orangetheory classes, open up a brand new Equinox in downtown DC, and train hundreds of hours - including weekends + holidays – squeezing in as many personal training clients in the gaps that I could. Being a local legend group fitness coach + personal trainer was cool and all, but I knew I craved MORE for my clients and for my life.
I realized that the fascination + obsession with the gym was hindering a lot of people from creating a sustainable + healthy relationship with their bodies.
After spending years building the skills, community, authority, and confidence I needed to change lives on my own terms, I launched Savage Training in 2019 and stepped into the CEO role I hold today. Since then, I have transformed 200+ lives and have built a business that pays me in my sleep.
Since 2020 I've helped DOZENS of fit pros like YOU optimize their careers in fitness + build 6-figure coaching businesses, ignited by a similar passion to mine - the passion that catapulted me from my 'dream job' in politics to actually living the dream: a balance of helping others, prioritizing myself, and having time to give to others around me.
I started just like you with no systems, strategy, or plan – but a WHOLE lot of vision + a mission to impact as many lives as possible. I knew I was not meant to burn myself to the ground on the path to accomplish this goal. I knew there was a better way. And I can’t wait to share this BETTER WAY with you, too.
So welcome. Prepare to get un-comfy. Because I'm going to challenge you to take your coaching business to the next level. From fit pro to CEO, it’s a journey you’re on RIGHT NOW. Let’s go on the ride together.
Okay, coach. It’s time you sit in the passenger seat and hear me out.
You’ve read this entire page (and it’s long) which tells me something ain’t right.
NO ONE IS COMING TO SAVE YOU.
The massive changes you desire are one click away. I know you’re a damn good coach, but nobody taught you how to run an online business.
There has never been a better time to build an online coaching business to expand your impact in your clients’ lives + MAKE THE MONEY YOU DESERVE.
Harness your workhorse energy in the right direction.
It’s about time to stop BS-ing it with what you truly want for yourself. You have one life to live. Let’s make it count. Together.
Cokie G. (or Coach G) is the hardest worker in any room she enters. You’ll never get in the way of someone who is dialed in on the impact they want to have in this world. Here’s what she has to say about the proven methods we’ve built together.
I’ll say it again + a little louder for the people in the back: no one is coming to save you.
It’s about time to stop BS-ing it with what you truly want for yourself.
